BenAI Skills

Expert automation skills for Claude Code, organized by department.

Installation

# Add marketplace
/plugin marketplace add naveedharri/benai-skills

# Install a department plugin
/plugin install marketing@benai-skills
/plugin install sales@benai-skills
/plugin install operations@benai-skills
/plugin install creative@benai-skills
/plugin install product@benai-skills
/plugin install youtube@benai-skills

Setup

Some skills require API keys. Create a .env file in your project directory:

# Quick setup
curl -O https://raw.githubusercontent.com/naveedharri/benai-skills/main/.env.example
mv .env.example .env
# Edit .env and add your API keys

Or copy from this repo's .env.example and fill in your keys.

Required API Keys by Plugin

Plugin	Required Keys	Get Keys	Used By
Marketing	GEMINI_API_KEY APIFY_TOKEN	Gemini Apify	/infographic /seo-audit, /programmatic-seo
Creative	GEMINI_API_KEY	Gemini	/infographic
Operations	N8N_API_URL N8N_API_KEY	Your n8n instance	/n8n

Important: Add .env to your .gitignore to keep your API keys secure.

Available Departments

Marketing (11 skills)

Skill	Command	Purpose
Programmatic SEO	/programmatic-seo	SEO-optimized pages at scale
SEO Optimizing	/seo-optimizing	Data-driven SEO via Search Console
SEO Audit	/seo-audit	Technical SEO audits (148 rules)
Email Sequence	/email-sequence	Email sequences & drip campaigns
Case Study	/case-study	Data-driven case studies
Infographic	/infographic	AI-generated infographics
LinkedIn Writer	/linkedin-writer	LinkedIn posts & carousels from content
Newsletter Writer	/newsletter-writer	Newsletter editions from content
Title Generation	/title-generation	Optimized YouTube video titles
GIF Creator	/gif-creator	GIFs from video clips
Excalidraw	/excalidraw	Presentations & diagrams

Commands: /marketing (skill overview), /repurpose (content repurposing workflow)

BenAI Sales (14 skills)

Skill	Command	Purpose
Lead Generation	/lead-generation	Source, qualify, enrich, and research B2B leads end to end
CRM Prospect Mining	/crm-prospect-mining	Mine prospects from CRM lost/stalled stages
LinkedIn Post Engagers	/linkedin-post-engagers	Scrape LinkedIn post commenters/reactors into a warm list
Call Prep	/call-prep	Prep calls into a live BenAI-branded instant-ui dashboard
Client One-Pager	/client-onepager	Personalize and deploy the client one-pager from the template
Pipeline Review	/pipeline-review	Read-only pipeline stage review delivered to Slack
Post-Disco Followup	/post-disco-followup	Post-discovery recap email + proposal from the transcript
Setup Post-Disco	/setup-post-disco	One-time interactive setup for post-disco-followup
Sales Rep Analyzer	/sales-rep-analyzer	Grade sales call performance with an instant-ui report
Create an Asset	/create-an-asset	Tailored sales asset (landing page, deck, one-pager, demo)
Email Personalization	/email-personalization	Hyper-personalized email icebreakers
Lead Intelligence	/lead-intelligence	Deep-research leads via web & LinkedIn
Lead Qualification	/lead-qualification	Qualify & score leads against ICP
Win/Loss Analysis	/win-loss-analysis	Analyze won vs lost deal patterns

Agents: lead-qualifier, lead-researcher, icebreaker-writer, linkedin-scraper

Operations (2 skills)

Skill	Command	Purpose
n8n Automation	/n8n	n8n workflow automation
n8n Blueprint Generator	/n8n-prd-generator	Automation blueprints from calls

Commands: /operations (skill overview)

Creative (3 skills)

Skill	Command	Purpose
Video	/video	Video editing (FFmpeg/Remotion)
Excalidraw	/excalidraw	Presentations & diagrams
Infographic	/infographic	AI-generated infographics

Commands: /creative (skill overview)

Product (2 skills)

Skill	Command	Purpose
Excalidraw	/excalidraw	Presentations & diagrams
n8n Blueprint Generator	/n8n-prd-generator	Automation blueprints from calls

Commands: /product (skill overview)

YouTube (7 skills)

Skill	Command	Purpose
YouTube Brief	/youtube-brief	Structured video briefs
YouTube Ideation	/youtube-ideation	Video topic generation
YouTube Packaging	/youtube-packaging	Titles & thumbnails for CTR
YouTube Outline	/youtube-outline	Video structure & visual planning
YouTube Scripting	/youtube-scripting	Scripts & bullet points for filming
YouTube Excalidraw	/youtube-excalidraw	On-screen excalidraw visuals
Title Generation	/title-generation	Optimized YouTube video titles

Commands: /youtube (skill overview)

Marketing OS (8 skills)

Skill	Command	Purpose
Marketing OS Setup	/marketing-os-setup	Build the Marketing OS end to end
Marketing OS Routines	/marketing-os-routines	Register the routines, audit for silent failure
Marketing OS Dashboard	/marketing-os-dashboard	Rebuild and deploy the control center
OS Optimizer	/os-optimizer	Framework audit of the vault
OS Operator	/os-operator	Recurring Operator prompt
OS MCP	/os-mcp	Relay MCP on your own Railway account
Team OS	/team-os	BenAI Relay fork for a shared OS
Instant UI	/instant-ui	Renders the OS and its reports as BenAI-branded HTML

The OS layer, not the marketing skills. Those live in the Marketing, Content, YouTube, SEO, and Ads plugins.

/marketing-os-setup builds a markdown second brain that becomes the single source of truth every marketing skill reads. The problem it solves is concrete and measurable in this repo: icp-ideal-customer-profile.md and what-we-do-offer.md exist as five separate physical copies across the marketing plugins, plus three more inside the newsletter writers. Update one and seven go stale.

Ten folders (Context, Channels, Content, Campaigns, Intelligence, Analytics, Resources, Daily, Dashboard, Routines), ten routine prompts that keep it current, and a self-contained six-tab dashboard. Setup walks five pillars in order: connectors, Context, structure, routines, dashboard. It is idempotent and safe to re-run.

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Baalda OS (3 skills)

Skill	Command	Purpose
Baalda Setup	/baalda-setup	Bootstrap the second-brain structure inside a Baalda vault
Baalda Optimizer	/baalda-optimizer	9-framework vault audit — checkpoints first, keeps note identity
Baalda Guide	/baalda-guide	Plain-language answers about Baalda — features, file formats, sync, sharing, AI/MCP, pricing

The second-brain OS for Baalda, where notes are plain .md files on disk that teammates edit together in real time and an AI edits directly. Sharing, real-time collaboration and the MCP endpoint are product features with their own UI, so setup and optimizer cover what the app can't decide for you: how the vault is structured, and keeping it clean as it grows. The guide answers "does Baalda do X?" questions for non-technical teammates from checked reference notes.

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n8n Automation

Build, test, and deploy n8n workflows via REST API with incremental testing. Includes node references for 40+ common nodes, JavaScript/Python Code node patterns, expression syntax, and credential management. Also includes the n8n Blueprint Generator (/n8n-prd-generator) for converting discovery call transcripts into n8n automation blueprints.

Requires: N8N_API_URL, N8N_API_KEY, and N8N_CREDENTIALS_TEMPLATE_URL in your .env file (see Setup section above).

Video Editing

Video editing pipeline with FFmpeg and Remotion. Supports stitching, transitions, TikTok-style captions, teasers, transcription, title cards, and graphics generation.

Excalidraw

Create visual presentations, slide decks, and diagrams in Excalidraw. Supports generating .excalidraw JSON files or injecting slides directly into excalidraw.com via Chrome browser automation.

Email Sequence

Design email sequences including welcome/onboarding, lead nurture, re-engagement, post-purchase, and sales sequences. Includes copy guidelines and sequence templates.

SEO Suite

Three complementary SEO plugins:

Plugin	Role	Data Source
seo-audit	Technical diagnosis — what's broken	seomator CLI
seo-optimizing	Data-driven strategy — what to DO	Google Search Console API
programmatic-seo	Scale content creation	Templates + data sources

seo-audit runs comprehensive technical SEO audits covering 16 categories and 148 rules using seomator CLI. Requires @seomator/seo-audit (installed automatically on first use).

seo-optimizing uses real Google Search Console data to find striking-distance keywords, fix low-CTR pages, detect keyword cannibalization, and execute content optimizations. Three data paths:

• API path: Service account + GSC API (up to 25,000 rows)
• Browser path: Claude Code browser extension navigates GSC directly (zero setup)
• CSV path: Manual export from GSC web UI

programmatic-seo generates SEO-optimized pages at scale using templates and data sources with Webflow CMS integration.

Infographic

Generate professional infographics and visual content using Gemini AI image generation. Supports visual metaphors, brand guidelines, series creation, and iterative refinement.

Content Repurposing

Repurpose content into multiple formats via the /repurpose command in the Marketing plugin. LinkedIn Writer (/linkedin-writer) creates posts and carousels from existing content. Newsletter Writer (/newsletter-writer) transforms content into engaging newsletter editions. Title Generation (/title-generation) generates optimized YouTube video titles using proven CTR formulas. GIF Creator (/gif-creator) extracts and optimizes GIFs from video clips for social media sharing.

Outbound Pipeline

The BenAI Sales plugin includes a full B2B outbound pipeline (/lead-generation) that orchestrates four sub-agents in parallel: lead-qualifier scores leads against your ICP, lead-researcher gathers deep company intelligence, linkedin-scraper pulls LinkedIn profiles and posts via Apify, and icebreaker-writer generates hyper-personalized email openers from the collected intelligence.

Project Structure

benai-skills/
├── .claude-plugin/
│   ├── marketplace.json
│   └── skills-map.json          # Defines which departments get which skills
├── shared-skills/               # Single source of truth for all skills
│   ├── programmatic-seo/
│   ├── seo-optimizing/
│   ├── seo-audit/
│   ├── email-sequence/
│   ├── case-study/
│   ├── infographic/
│   ├── lead-research-assistant/
│   ├── email-personalization/
│   ├── lead-intelligence/
│   ├── lead-qualification/
│   ├── n8n-prd-generator/
│   ├── n8n/
│   ├── video/
│   ├── excalidraw/
│   ├── linkedin-writer/
│   ├── newsletter-writer/
│   ├── title-generation/
│   └── gif-creator/
├── agents/                      # Sub-agent definitions for orchestrated pipelines
│   ├── lead-qualifier.md
│   ├── lead-researcher.md
│   ├── icebreaker-writer.md
│   └── linkedin-scraper.md
├── commands/                    # Static command .md files mapped in skills-map.json
│   ├── marketing.md
│   ├── sales.md
│   ├── operations.md
│   ├── creative.md
│   ├── product.md
│   ├── repurpose.md
│   ├── outbound-pipeline.md
│   └── youtube.md
├── plugins/                     # Generated by sync-skills.sh — do not edit directly
│   ├── marketing/
│   ├── sales/
│   ├── operations/
│   ├── creative/
│   ├── product/
│   └── youtube/
├── sync-skills.sh               # Generates plugins/ from shared-skills/ + skills-map.json
├── build-zips.sh                # Builds distributable zips (runs sync first)
├── CLAUDE.md
└── README.md

Each department plugin follows the same structure:

plugins/<department>/
├── .claude-plugin/
│   └── plugin.json
├── commands/
│   └── <command>.md             # Mapped from commands/ via skills-map.json
└── skills/                      # Populated by sync-skills.sh
    └── <skill-name>/
        ├── SKILL.md
        └── references/

Adding New Skills

1. Create the skill directory in shared-skills/ with SKILL.md and optional references/
2. Add the skill to the relevant departments in .claude-plugin/skills-map.json
3. If needed, add command .md files in commands/ and map them in skills-map.json
4. Run ./sync-skills.sh to generate department plugins

Editing Existing Skills

1. Edit the skill in shared-skills/<skill>/ (never in plugins/*/skills/)
2. Run ./sync-skills.sh to propagate changes

Before every push, run ./sync-skills.sh to ensure departments are in sync.

Building Distributable Zips

Run ./build-zips.sh to generate downloadable zip files in dist/. The script runs sync-skills.sh first, then reads marketplace.json and creates:

• One zip per department (standalone, installable individually)
• benai-skills-marketplace.zip (all departments in one package)

License

BenAI