This repo turns marketing requests into reusable skill chains, role agents, and workflow packs. The skills are split into Vietnamese and global mirrors, with foundation context, role SOPs, and regional variants for planning, content, design, performance, and personal brand work.
Builders who want their agent to plan, write, review, and route marketing work using reusable markdown skills.
You can get consistent marketing plans, briefs, copy, and ops outputs without rebuilding the process each time.
Provides Vietnamese and global mirror skills across planning, content, performance, design, and growth tasks.
Bundles content, design, performance, and leader operations into structured SOP workflows.
Includes six agent definitions for strategy, content, design, performance, channels, and personal brand work.
Chains skills into campaign launch, content engine, performance loop, design pipeline, and leader cadence workflows.
Adds foundation files in `knowledge/` for brandformance, KPI systems, offer architecture, and AI marketing OS context.
Ships `.claude-plugin/`, `.mcp.json`, and connector docs so the packs can be installed and wired into agent tools.
git clone https://github.com/minhnv0807/ai-business-skills.git cd ai-business-skills bash install.sh --global # 144 skills -> ~/.claude/skills/marketing/
.\install.ps1 -Global
Fullstack marketing skills cho AI agent — 144 skills bilingual (VN + Global).
Vietnamese-first + Global (US/EU/SEA/LATAM) | Over Powers Agency
v3.6.0 — Bilingual Role SOP: 33 skill Global mirror hoàn tất parity cho 4 vai trò. Cộng v3.5.0 (33 skill VN + kho
knowledge/+ agentdesign-producer+ 4 workflow vòng lặp). Zero breaking changes. Changelog
ai-business-skills turns one marketing request into a routed workflow: context first, then the right skill cluster, then an agent/workflow when the job spans multiple steps.
flowchart LR
UserRequest["User asks a marketing task"] --> Context["Foundation context<br/>.agents/*.md"]
Context --> ModeRouter{"VN or Global?"}
ModeRouter --> VN["VN cluster<br/>74 skills"]
ModeRouter --> Global["Global cluster<br/>69 skills"]
VN --> Agents["6 universal agents"]
Global --> Agents
Agents --> Workflows["19 multi-skill workflows"]
Workflows --> Output["Plan, copy, brief,<br/>report, SOP, dashboard"]
classDef user fill:#3b82f6,stroke:#1e40af,color:#fff
classDef system fill:#64748b,stroke:#334155,color:#fff
classDef admin fill:#f59e0b,stroke:#b45309,color:#fff
classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff
classDef db fill:#10b981,stroke:#047857,color:#fff
class UserRequest user
class Context,ModeRouter system
class VN,Global db
class Agents cmsdev
class Workflows,Output admin
| Layer | What it gives you | Start here |
|---|---|---|
| Context | Product, audience, positioning, proof, objections | product-marketing-context |
| Skills | Single jobs like plan, copy, SEO, report, offer, SOP | skills/vi/ or skills/en/ |
| Agents | Role-based routing for strategy, content, design, performance, channels, personal brand | agents/ |
| Workflows | Multi-step campaigns and recurring operating loops | workflows/ |
| Knowledge | Foundation thinking to upload into role-based AI projects | knowledge/ |
| OS | Brand Hub, second brain, data loop, governance | 34-ai-marketing-os |
flowchart TD
Start["What do you need?"] --> Strategy{"Strategy or offer?"}
Start --> Content{"Content or creative?"}
Start --> Data{"Audit or data?"}
Start --> Ops{"Channel or ops?"}
Start --> Brand{"Personal brand?"}
Start --> OS{"AI marketing system?"}
Strategy --> S00["00 plan<br/>10 reverse KPI<br/>31 offer design"]
Content --> S01["01 calendar<br/>04 video script<br/>05 ad copy<br/>30 design master"]
Data --> S03["03 performance eval<br/>13 data analysis<br/>21 ads audit<br/>32 SEO growth"]
Ops --> S11["11 channel setup<br/>12 landing brief<br/>14 email<br/>33 B2B lead gen"]
Brand --> S22["22 context<br/>23 strategy<br/>24 AI avatar<br/>27 monetize"]
OS --> S34["34 AI Marketing OS<br/>Brand Hub + agents + SOPs"]
classDef user fill:#3b82f6,stroke:#1e40af,color:#fff
classDef system fill:#64748b,stroke:#334155,color:#fff
classDef admin fill:#f59e0b,stroke:#b45309,color:#fff
classDef cmsdev fill:#6d28d9,stroke:#4c1d95,color:#fff
classDef db fill:#10b981,stroke:#047857,color:#fff
class Start user
class Strategy,Content,Data,Ops,Brand,OS system
class S00,S01,S03,S11,S22,S34 cmsdev
git clone https://github.com/minhnv0807/ai-business-skills.git
cd ai-business-skills
bash install.sh --global # 144 skills -> ~/.claude/skills/marketing/
Windows:
.\install.ps1 -Global
Test ngay trong Claude Code:
"Lập kế hoạch marketing cho khóa AI Kiếm Tiền — target 100 học viên đầu tiên trong 30 ngày"
→ Skill 00-ke-hoach-mkt tự kích hoạt, output file .md chi tiết với benchmark VN 2025-2026, KPI 3 kịch bản, budget allocation, weekly timeline, risk matrix.
✅ Lập kế hoạch marketing toàn diện — B2B SME VN / Global SMB / agency ✅ Brief campaign — TVC, performance ads, content calendar 30 ngày ✅ Viết copy — Facebook/TikTok ads, script video, email marketing, landing page brief ✅ Personal brand strategy + AI avatar production — founder/coach/creator ✅ Phân tích đối thủ + insight khách hàng + audit ads — diagnostic + 48h action plan ✅ Design master — 8 loại thiết kế (logo, key visual, social post, infographic...) qua prompt-driven workflow ✅ Dropshipping mastery (Global) — niche → product → store → ads → fulfillment → scale ✅ Offer + SEO + B2B growth — offer design, AI SEO/GEO, prospecting, cold outreach, sales handoff ✅ AI Marketing OS — Brand Hub, role-based agents/projects, skill chains, second brain, data loops, SOPs
❌ Build product code — repo này tập trung vào marketing/business skills ❌ Write technical PRD/specs — dùng tool tài liệu kỹ thuật riêng nếu cần ❌ Deploy production infrastructure — dùng workflow DevOps riêng nếu cần
Mỗi skill = 1 file
SKILL.mdvới frontmatter triggers + workflow body. AI agent tự kích hoạt skill khi user nhắc trigger keyword.
Foundation skill (product-marketing-context / product-marketing-context-global) đọc 1 lần mỗi project → tránh hỏi lại sản phẩm/audience suốt session. Saves ~70% time.
| # | Skill (VN) | Global mirror | Use case |
|---|---|---|---|
| ★ | product-marketing-context | product-marketing-context-global | Foundation — đọc trước mọi skill |
| 00 | 00-ke-hoach-mkt | 00-marketing-plan-global | Fullstack 7-section plan + SAVE framework |
| 01 | 01-lich-noi-dung | 01-content-calendar-global | Monthly calendar + 1:9 repurposing matrix |
| 02 | 02-brief-chien-dich | 02-campaign-brief-global | 9-section brief + RACI + risk mitigation |
| 03 | 03-danh-gia-hieu-suat | 03-performance-eval-global | Diagnostic tree + 5 Whys + 48h action |
| 04 | 04-script-video | 04-script-video-global | A/B scripts + 5 hooks + viral score |
| 05 | 05-copy-quang-cao | 05-ad-copy-global | 6 variations × 3 funnel tiers |
| 06 | 06-brief-ugc-egc | 06-ugc-egc-brief-global | Creator brief + legal + payment |
| 07 | 07-bao-cao-marketing | 07-marketing-report-global | 5-min readable monthly report |
| 08 | 08-nghien-cuu-doi-thu | 08-competitor-research-global | 3-tier competitor + SWOT + positioning map |
| 09 | 09-insight-khach-hang | 09-customer-insight-global | Persona + JTBD + customer journey |
| 10 | 10-tinh-kpi-nguoc | 10-reverse-kpi-global | Revenue → budget + 3 scenarios |
| 11 | 11-thiet-lap-kenh | 11-channel-setup-global | Setup 7 channels + 30-day plan |
| 12 | 12-brief-landing-page | 12-landing-page-brief-global | 7-section brief + A/B plan |
| 13 | 13-phan-tich-du-lieu | 13-data-analysis-global | Meta/TikTok/GA4 → insights + anomaly |
| 14 | 14-email-marketing | 14-email-marketing-global | Welcome/nurture/re-engage + automation |
| 15 | 15-social-listening | 15-social-listening-global | Brand monitoring + crisis protocol |
| 16 | 16-marketing-psychology | 16-marketing-psychology-global | 7 Cialdini principles + cultural adapt |
| 17 | 17-pricing-strategy | 17-pricing-strategy-global | Tiers + charm/anchor/bundle + break-even |
| 18 | 18-referral-program | 18-referral-program-global | 1-way/2-way/affiliate + anti-fraud |
| 19 | 19-ab-test-setup | 19-ab-test-setup-global | Sample size + 8 test types + significance |
| 20 | 20-brief-client-intake | 20-client-intake-brief-global | 20-industry intake (agency use) |
| 21 | 21-audit-ads-performance | 21-ads-audit-global | 84 checkpoints + Health Score 0-100 |
For founder / coach / creator building personal brand with AI avatar.
| # | Skill (VN) | Global mirror | Use case |
|---|---|---|---|
| 22 | 22-personal-brand-context ⭐ | 22-personal-brand-context-global | Foundation PB (3 variants: founder/coach/creator) |
| 23 | 23-personal-brand-strategy | 23-personal-brand-strategy-global | 12-month strategy + niche + authority ladder |
| 24 | 24-ai-avatar-production 🎬 | 24-ai-avatar-production-global | AI Avatar 3-tier tools + 4 workflows + QA Score |
| 25 | 25-voice-clone-podcast 🎙️ | 25-voice-clone-podcast-global | Voice clone, podcast, audiobook, 1:10 repurpose |
| 26 | 26-thought-leadership-content | 26-thought-leadership-content-global | Long-form: 3 structures, 6 hooks, 1:5 repurpose |
| 27 | 27-personal-brand-monetize | 27-personal-brand-monetize-global | 3 funnels + pricing psych + VN tax 2026 |
| 28 | 28-community-building | 28-community-building-global | Zalo/Telegram/Skool blueprint + 3-layer model |
| # | VN | Global |
|---|---|---|
| 29 | 29-xuat-khau-b2b — Export B2B playbook cho SME Việt | 29-dropshipping-mastery-global 🚀 — Shopify + supplier + winning products + global ads + fulfillment SOP + scale to $10K/mo+ |
| # | Skill | Coverage |
|---|---|---|
| 30 | 30-thiet-ke-master (VN) / 30-design-master-global (EN) | 8 design types: personal-brand · business-logo · business-campaign · marketing-day-to-day · editorial · infographic · web-mockup (hybrid) · quote-graphic. Auto-reads brand identity → composes prompt → generates via gpt-image-2 API OR outputs paste-ready prompts cho 5 platforms (DALL-E 3, MidJourney, Leonardo, Imagen, Bing). |
| # | Skill | Coverage |
|---|---|---|
| 31 | 31-offer-design / 31-offer-design-global | Package the thing being sold: value stack, guarantee, bonus, scarcity, upsell/downsell, and offer ladder. |
| 32 | 32-seo-growth / 32-seo-growth-global | SEO audit, AI SEO/GEO, schema, programmatic SEO, directory submissions, and backlink plan. |
| 33 | 33-b2b-lead-gen / 33-b2b-lead-gen-global | Prospecting, cold outreach, lead scoring, sales enablement, CRM handoff, and RevOps basics. |
| 34 | 34-ai-marketing-os / 34-ai-marketing-os-global | Brand Hub/source of truth, role-based AI agents/projects, skill chains, second brain, data loops, SOPs, and governance. |
Bốn bộ SOP theo vai trò — mỗi bộ là quy trình vận hành đầy đủ với decision rules, tiêu chuẩn chất lượng, và timeline, không chỉ là prompt đơn lẻ.
| Pack | Skills | Coverage |
|---|---|---|
| Content system (35-40) | 35-brand-voice · 36-content-brief · 37-caption-social · 38-seeding-plan · 39-content-audit · 40-next-content-plan | Brand voice document (nền tảng cho mọi output content) → brief từng bài → caption organic → seeding cộng đồng → audit cuối tháng → plan kỳ sau từ data |
| Design production (41-50) | 41-campaign-asset-list · 42-brief-hinh-anh · 43-brief-carousel · 44-brief-video-editor · 45-brief-canva · 46-brand-guideline · 47-design-review · 48-quick-visual-brief · 49-html-email-template · 50-asset-resize | Asset list theo campaign → brief từng loại visual → brand guideline → review chấm điểm → asset gấp khi đang chạy → HTML email → resize winner |
| Performance ops (51-57) | 51-audience-research · 52-account-structure · 53-tracking-setup · 54-media-plan · 55-scaling-ads · 56-retargeting-plan · 57-next-ads-plan | Audience → media plan tính ngược từ doanh thu → tracking verify trước khi chạy → naming convention → scale winner → retarget theo tầng → plan kỳ sau |
| Leader ops (58-67) | 58-positioning · 59-go-to-market · 60-launch-playbook · 61-budget-planning · 62-marketing-review · 63-campaign-retrospective · 64-team-brief · 65-team-performance-review · 66-crisis-playbook · 67-agency-vendor-brief | Positioning + GTM + launch → phân bổ ngân sách → gate duyệt output → retro → giao việc + đánh giá team → xử lý khủng hoảng → quản lý agency |
Creative copy (74) — additive lane, không thay 05 / 37: 74-copy-hai-lop viết slogan / headline poster hai lớp nghĩa; ads trả tiền vẫn là 05, caption organic vẫn là 37.
Bilingual: cả 4 pack đều có bản Global (skills/en/35-67 *-global) từ v3.6.0 — cùng framework và quy trình, nhưng USD benchmark, kênh toàn cầu (Klaviyo/Shopify/Meta US), và compliance FTC/GDPR/CCPA. Community seeding được viết lại theo chuẩn Reddit/Discord/Slack thay vì Facebook Group VN.
Kho kiến thức nền tảng: knowledge/ — 10 file tư duy (brandformance, blueprint 8 thành phần, phễu 6 bước, chiến lược kênh, Meta Ads framework, hệ thống KPI, customer insight, brand/offer architecture, AI Marketing OS, business model) + knowledge/trien-khai/. Dùng làm context upload cho AI project theo vai trò.
Agents auto-detect cluster (VN vs Global) via
.agents/context file. No manual config.
| Agent | Vai trò | Skills chính |
|---|---|---|
| mkt-strategist | Chiến lược tổng + Leader strategy | 00, 02, 08, 09, 16, 17, 31-34, 58-61 (+ -global mirrors) |
| content-producer | Sản xuất nội dung + content system | 01, 04, 05, 06, 35-40, 42-44, 74 (+ -global trừ 74) |
| performance-analyst | Phân tích hiệu suất + performance ops | 03, 07, 10, 13, 19, 21, 32, 34, 51-57 (+ -global) |
| channel-operator | Vận hành kênh + crisis | 11, 12, 14, 15, 18, 34, 49, 66 (+ -global) |
| design-producer ⭐ | Visual & production | 12, 30, 41-50 |
| personal-brand-builder | PB + AI Avatar | 22-28 (+ -global) |
VN workflows (11):
campaign-launch (14-21 ngày) — 08 → 09 → 00 → 02 → 01+04+05 → 06 → 11client-onboard (5-7 ngày, agency) — 20 → 09 → 08 → 10 → 00 → 02 → 01monthly-cycle (3-5 ngày) — 13 → 03 → 07 → 10 → 01content-production (weekly) — review calendar → 04 → film → 05 → schedulecontent-engine ⭐ (vòng lặp tháng) — 35 → 09 → 01 → 36 → [37|04|05|74|38] → [42|43|44] → 39 → 07 → 40performance-loop ⭐ (vòng lặp ads) — 51 → 10 → 54 → 53 → 52 → 19 → 21 → 55/56 → 07 → 57design-pipeline ⭐ (T-14 → D+1) — 41 → [42|43|45] → 47 → 50leader-cadence ⭐ (quý/campaign/tuần) — 00 → 61 → 02 → 64 → 62/47 → 07 → 63personal-brand-launch (30 ngày) — 22 → 23 → 24 → 26 → 27 → 28ai-avatar-batch (5 ngày × 5h) — 30 AI Avatar videos, <$2/videopersonal-brand-monthly (3-5 ngày) — 13 → 03 → 07 → review pillarsGlobal workflows (8): mirrors above + dropshipping-launch-global (14-30 ngày): niche → product validation → store → ads → fulfillment → scale.
Skills là markdown files với frontmatter — bất kỳ AI agent nào đọc được .md đều dùng được. Dưới đây là setup cho từng platform cụ thể.
Cài qua install script:
git clone https://github.com/minhnv0807/ai-business-skills.git
cd ai-business-skills
bash install.sh --global # → ~/.claude/skills/marketing/
# hoặc
bash install.sh --project # → .claude/skills/marketing/ trong project hiện tại
Windows PowerShell:
.\install.ps1 -Global
Hoặc cài qua Claude Code plugin marketplace:
/plugin marketplace add minhnv0807/ai-business-skills
/plugin install ai-business-skills
Use ngay sau cài:
> Set up product marketing context cho Luna Spa
> Lập kế hoạch marketing cho tháng 5
> CPMess 45K, ROAS 1.8x — audit và đề xuất tối ưu
OpenCode hỗ trợ load skill markdown qua config. Pair với Ollama Cloud Pro (local + cloud routing) cho cost-efficient.
Setup:
# Cài skills vào ~/.claude/skills/marketing/ trước (dùng bash install.sh --global)
# Sau đó reference từ OpenCode config:
Sample ~/.opencode/config.json:
{
"skills": {
"root": "~/.claude/skills/marketing",
"auto_load": ["product-marketing-context", "00-ke-hoach-mkt", "30-thiet-ke-master"]
},
"providers": {
"ollama_cloud": {
"base_url": "https://ollama.com/api",
"api_key": "${OLLAMA_API_KEY}"
}
},
"routing": {
"strategy": ["00-ke-hoach-mkt", "23-personal-brand-strategy", "mkt-strategist"],
"strategy_model": "qwen2.5:72b",
"copy": ["05-copy-quang-cao", "04-script-video", "14-email-marketing"],
"copy_model": "llama-3.3:70b",
"analytics": ["03-danh-gia-hieu-suat", "13-phan-tich-du-lieu", "21-audit-ads-performance"],
"analytics_model": "deepseek-r1"
}
}
Model backend mapping (recommended):
| Skill type | Model | Lý do |
|---|---|---|
| Strategic (00, 23, mkt-strategist) | qwen2.5:72b | Long-context reasoning + planning |
| Copy generation (04, 05, 14, 26) | llama-3.3:70b | Creative writing, instruction-following |
| Analytics (03, 13, 21) | deepseek-r1 | Structured analysis + diagnostic chains |
| Design (30) | qwen2.5:72b | Prompt composition + brand voice |
Cost note: Ollama Cloud Pro $20/mo cho heavy use vs OpenAI/Anthropic API per-token ($50-200/mo cho cùng workload).
Reference skill markdown qua --system-prompt-file hoặc copy vào ~/.codex/skills/:
# Cài skills vào ~/.claude/skills/marketing/ trước
codex --system-prompt-file ~/.claude/skills/marketing/00-ke-hoach-mkt/SKILL.md \
"Lập kế hoạch marketing cho khóa AI Kiếm Tiền"
Skill SKILL.md works as system prompt fragment — frontmatter và body đều được Codex parse.
Tạo .clinerules ở project root:
# Cline rules — load ai-business-skills
When user mentions marketing tasks, load skills from:
- ~/.claude/skills/marketing/skills/vi/ (VN)
- ~/.claude/skills/marketing/skills/en/ (Global)
Auto-trigger on keywords:
- "lập kế hoạch marketing" / "marketing plan" → 00-ke-hoach-mkt / 00-marketing-plan-global
- "viết copy" / "ad copy" → 05-copy-quang-cao / 05-ad-copy-global
- "thiết kế ảnh" / "design image" → 30-thiet-ke-master / 30-design-master-global
Read foundation first: product-marketing-context/SKILL.md
~/.continue/config.json:
{
"customCommands": [
{
"name": "marketing-plan",
"prompt": "{{{ input }}}\n\nFollow workflow in ~/.claude/skills/marketing/skills/vi/00-ke-hoach-mkt/SKILL.md",
"description": "Run marketing plan skill"
}
]
}
Paste skill content vào custom instructions:
.cursorrules ở project root.github/copilot-instructions.mdMẫu: paste frontmatter + workflow body của 3-5 skill thường dùng (vd product-marketing-context + 00-ke-hoach-mkt + 05-copy-quang-cao + 30-thiet-ke-master).
Load skill markdown qua --context hoặc paste vào chat:
aider --read ~/.claude/skills/marketing/skills/vi/00-ke-hoach-mkt/SKILL.md
Skills là plain markdown — any agent đọc được .md dùng được. Point agent tới:
~/.claude/skills/marketing/skills/<vi|en>/<skill-name>/SKILL.md
Agent đọc frontmatter triggers + body workflow để output đúng cấu trúc.
Không có framework? Vẫn dùng được — copy-paste vào ChatGPT / Claude.ai / Gemini / Bing:
skills/vi/00-ke-hoach-mkt/SKILL.md (hoặc skill cần dùng)Tip: Paste foundation skill (product-marketing-context) trước → trả lời 12 câu setup → AI ghi nhớ context → các skill sau không hỏi lại.
knowledge-work-pluginsai-business-skills follows Anthropic's knowledge-work-plugins structure (.mcp.json connectors, CONNECTORS.md placeholders, argument-hint slash commands). Compatible với Cowork ecosystem + Claude Code marketplace.
---
name: 00-ke-hoach-mkt
description: Mô tả ngắn — dùng để AI quyết định có kích hoạt không
category: strategy
triggers:
- "lập kế hoạch marketing"
- "marketing plan"
- "kế hoạch tháng"
output: file .md với cấu trúc 7 sections + KPI 3 scenarios
related: [08-nghien-cuu-doi-thu, 09-insight-khach-hang, 10-tinh-kpi-nguoc]
---
# Skill Title
## Thu thập thông tin (grill pattern)
[Hỏi tối đa 4 câu để fill blank — không hỏi nếu đã có context]
## Nguyên tắc
[Rules quan trọng: insight trước số liệu, benchmark VN, không generic]
## Cấu trúc kết quả
[Template output chi tiết — sections, tables, scenarios]
## Checklist chất lượng
[Quality gates trước khi giao file .md]
Skill chain — nhiều skill tự gọi nhau:
20-brief-client-intake → 09 → 08 → 10 → 00 (full client onboarding)00-ke-hoach-mkt → 08 → 09 → 10 (research before planning)02-brief-chien-dich → 05 + 04 + 01 (campaign breaks into content)30-thiet-ke-master reads context từ 22-personal-brand-context hoặc product-marketing-context để compose prompt đúng brand voice**P
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