This repo packages 160+ markdown skills that agents can load for SEO, content, pages, paid ads, channels, and strategy work. It is built around project context, so you copy in a context file and let the agent choose the right skill for the task.
Builders who want Cursor or Claude Code to produce marketing and SEO work that fits their product and audience.
You can get tailored, production-ready marketing output without re-explaining your project every time.
Includes skills for technical SEO, on-page SEO, content strategy, keyword research, canonical tags, robots.txt, and sitemaps.
Covers 40+ page types and reusable page pieces like homepage, pricing page, FAQ, hero, CTA, footer, and navigation.
Includes skills for email, affiliate, referral, influencer, directories, PR, and platforms like X, Reddit, LinkedIn, TikTok, YouTube, Medium, GitHub, and Grokipedia.
Provides skills for ad strategy and platform-specific work across Google, Meta, LinkedIn, TikTok, and more.
Provides `project-context.md` and `project-task-tracker.md` so the agent can use product, audience, brand, and task context.
Includes docs for usage, reference rules, and writing your own skills.
# Install specific skills (recommended - 2-3 per task; SkillsBench ref, one paper) npx skills add kostja94/marketing-skills --skill robots-txt title-tag meta-description # Install all skills npx skills add kostja94/marketing-skills # List available npx skills add kostja94/marketing-skills --list
Markdown skill library for AI agents - SEO, content, pages, paid ads, channels, strategies. Add project context + skills; your agent delivers tailored, production-ready output. Works with Cursor, Claude Code, OpenClaw, Lovable, and any AI that reads markdown.
By kostja | skill-authoring | CHANGELOG | zyjstc@gmail.com
# Install specific skills (recommended - 2-3 per task; SkillsBench ref, one paper)
npx skills add kostja94/marketing-skills --skill robots-txt title-tag meta-description
# Install all skills
npx skills add kostja94/marketing-skills
# List available
npx skills add kostja94/marketing-skills --list
Context (required for tailored output): Copy project-context.md to .cursor/ or .claude/ and fill in. Templates | Project Task Tracker
Note: CLI installs skills only (flat layout), not templates/ or docs/. Need templates? Use Clone + copy below.
Skills are markdown files that give AI agents focused knowledge and workflows. Add them to your project; the agent picks the right skill from your prompt and applies SEO, content, and marketing best practices.
SkillsBench (2025, for reference only - one paper's findings): Human-curated skills yield +16.2pp task success; vertical domains (e.g. marketing, SEO) benefit most.
Skills = for agents. Human guides -> Alignify.
| Scenario | Link |
|---|---|
| Personal site / portfolio | usage.md S7.1 |
| Product website - SEO growth | usage.md S7.2 |
| Learn SEO standalone | usage.md S7.3 |
| Vibe coding product - built-in skills | usage.md S7.4 |
| Build your own skills | usage.md S7.5 |
Partnership: Building a vibe coding product or AI marketing agent? Contact to integrate.
Found this useful? Star or share with colleagues helps others discover it - thank you.
| Method | When |
|---|---|
| CLI | Full or selective; skills only, flat layout |
| Clone + copy | Need templates or full structure: cp -r marketing-skills/skills/* .cursor/skills/ and cp -r marketing-skills/templates .cursor/ |
| Git submodule | git submodule add https://github.com/kostja94/marketing-skills.git .cursor/marketing-skills |
Skill directories (Agent Skills spec): .agents/skills/, .cursor/skills/, .claude/skills/, ~/.cursor/skills/. Platforms: Cursor, Claude Code, OpenClaw, Lovable, v0, Bolt - native or copy to project; ChatGPT/Claude Web - paste skill markdown. Full guide
Ask your agent - it picks the right skill. Examples:
| You say | Skill |
|---|---|
| "SEO strategy" / "SEO plan" / "Where to start SEO" | seo-strategy |
| "Configure robots.txt" / "Audit sitemap" / "Fix canonical" | robots-txt, xml-sitemap, canonical-tag |
| "Optimize title" / "Meta description" / "Schema markup" | title-tag, meta-description, schema-markup |
| "Keyword research" / "Content strategy" / "Link building" | keyword-research, content-strategy, link-building |
| "Create pricing page" / "Homepage" / "Landing page" / "FAQ" | pricing-page-generator, homepage-generator, landing-page-generator, faq-page-generator |
| "HowTo section" / "Step-by-step block" / "HowTo schema" | howto-section-generator, schema-markup |
| "Cold start" / "Product Hunt" / "Directory submission" | cold-start-strategy, directory-submission |
| "Indie hacker" / "PMF" / "Parasite SEO" / "GitHub SEO" | indie-hacker-strategy, pmf-strategy, parasite-seo, github |
| "GA4 tracking" / "Search Console" / "AI traffic" | analytics-tracking, google-search-console, ai-traffic-tracking |
Without context, outputs stay generic. Add project-context.md for product, audience, brand - skills read it automatically.
| Context | Purpose |
|---|---|
| project-context.md | Product, audience, brand, keywords - skills read automatically |
| project-task-tracker.md | Task status, priority - agent suggests next steps |
Project rules (.cursor/rules/) | Code style, conventions |
| AGENTS.md | Project instructions |
Start with: Overview, 1-4, 8. Add 5-7 as you have them. Update regularly - stale context degrades quality. Templates | skill-authoring S8
160+ skills in 9 categories. Full list | npx skills add kostja94/marketing-skills --list
| Category | Scope |
|---|---|
| SEO | Technical (robots, sitemap, canonical, crawlability), On-Page (title, meta, schema, heading), Content (keyword, content, competitor), Off-Page, Local, Tactics |
| Content | Copywriting, video, visual, translation |
| Paid Ads | Strategy + 12 platforms (Google, Meta, LinkedIn, TikTok, etc.) |
| Pages | 40+ types - brand, content, marketing, legal, utility; Features vs Use cases vs Solutions |
| Components | Nav, breadcrumb, footer, hero, CTA, logo, testimonials, etc. |
| Channels | Affiliate, email, influencer, referral, directories, PR |
| Platforms | X, Reddit, LinkedIn, TikTok, YouTube, Medium, GitHub, Grokipedia |
| Strategies | launch |
| Analytics | Traffic, tracking, Search Console, AI traffic |
Workflow: Technical SEO -> On-Page -> Content -> Off-Page. seo-strategy orchestrates. Each skill has Related Skills; say "skip intro" or "just do it" for repeat tasks. Dependency maps
+-------------------------------------------------------------+
| Technical SEO (Foundation) |
| robots | sitemap | canonical | indexing | indexnow | |
| crawlability | core-web-vitals | mobile-friendly | rendering |
+---------------------------------+-----------------------------+
|
+---------------------------------------------+---------------------------------------------+
v v v
+---------------------+ +-------------------------+ +---------------------+
| On-Page | | Content | | Off-Page |
| title | meta-desc | |<----------------->| keyword-research | | | link-building | |
| schema | heading | | | content-strategy | | | backlink-analysis |
| internal-links | | | eeat-signals | | +---------------------+
| image | video | url | | competitor-research | |
+------------------+--+ | parasite | programmatic |
| +----------------+---------+
+-----------------------------------+---------+
v
+-------------------------------------------------------------+
| Pages | Brand | Content | Marketing | Legal | Utility (40+) |
+---------------------------------+-----------------------------+
|
+---------------------------------------------+---------------------------------------------+
v v v
+---------------------+ +-------------------------+ +---------------------+
| Channels | | Platforms | Strategies | | Components | |
| affiliate | email | | | x | reddit | linkedin | | | Analytics |
| directories | pr | | | cold-start | GEO | | | nav | hero | cta | |
| influencer | referral| | paid-ads | branding | | tracking | GSC |
+---------------------+ +-------------------------+ +---------------------+
| Tip | Action |
|---|---|
| Project Context | Add project-context.md for tailored output |
| Skip intro | "skip intro" or "just do it" -> go straight to Action |
| Related Skills | Each skill has Related Skills for dependencies |
All skills are pure Markdown - no executable code. Scope limited to SEO, content, marketing. No data exfiltration. Full audit
| Doc | Purpose |
|---|---|
| usage | Platforms, install, use cases, roadmap |
| skills-reference | Full skill list, page taxonomy, dependency trees |
| skill-authoring | Rules, specs, authoring |
| templates | project-context |
| CONTRIBUTING | How to contribute |
Ecosystem: Agent Skills Specification | skills.sh | Vercel skills CLI
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