ClawFu Skills packages expert marketing methods as structured skill files that agents can load on demand. The skills are organized by topic in `skills/`, and the README shows both MCP installation and direct skills-directory use for Claude Code and other supported tools.
Builders who want their agent to follow reusable marketing playbooks across Claude Code, Cursor, Windsurf, or Copilot.
You can give your agent consistent marketing methods for tasks like positioning, copywriting, SEO, and sales without rewriting prompts each time.
175 expert marketing skills grouped into 28 categories, including content, strategy, sales, SEO tools, growth, and product.
Run the collection through `npx @clawfu/mcp-skills` in Claude Desktop, Claude Code, or Copilot, and add it to MCP config for Cursor and Windsurf.
Each skill uses a `SKILL.md` format with a trigger description and a methodology body that agents can load when needed.
`templates/skill-template.md` and `templates/skill-template-v2.md` provide starter formats for new skills.
`scripts/` includes packaging, validation, research, export, and migration tools used to maintain the collection.
npx @clawfu/mcp-skills
git clone https://github.com/guia-matthieu/clawfu-skills.git # Then use --add-dir or copy to ~/.claude/skills/
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed.
Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation. And 160+ more — encoded as structured, agent-readable instructions.
Skills compound. Prompts don't.
npx @clawfu/mcp-skills
Add to your MCP config:
{
"mcpServers": {
"clawfu": {
"command": "npx",
"args": ["@clawfu/mcp-skills"]
}
}
}
git clone https://github.com/guia-matthieu/clawfu-skills.git
# Then use --add-dir or copy to ~/.claude/skills/
175 skills across 28 categories:
| Category | Count | Highlights |
|---|---|---|
| Content | 24 | copywriting (Schwartz), storytelling (StoryBrand), persuasion (Cialdini), SEO writing |
| Strategy | 17 | positioning (Dunford), competitive analysis (Porter), JTBD, cognitive biases |
| Audio | 16 | podcast production (Ira Glass), sonic branding, sound design (Murch) |
| Automation | 10 | workflow builder, data visualizer, report generator |
| SEO Tools | 8 | schema markup, lighthouse audit, link checker, keyword clustering |
| RevOps | 8 | pipeline forecasting, forecast scenarios, revenue attribution |
| Validation | 8 | mom test, customer discovery, lean canvas, pricing validation |
| Sales | 6 | sales narrative (Dunford), SPIN selling, MEDDIC, negotiation (Voss) |
| SDR Automation | 6 | lead enrichment, outbound sequencer, ICP scoring |
| Customer Success | 6 | health score, churn predictor, onboarding orchestrator |
| Video | 5 | AI storyboard, video concept, voice design, video QA |
| AI Design | 5 | image-to-3D, web design director, minimalist image director |
| HR-Ops | 5 | resume screener, onboarding guide, interview scheduler |
| Social | 5 | social listening, sentiment analyzer, hashtag analyzer |
| Legal | 5 | contract review, GDPR compliance, terms analyzer |
| Branding | 4 | brand strategy (Neumeier), brand voice, naming |
| Meta | 4 | skill orchestrator, RLM (large codebase), context engineering |
| Crisis | 4 | crisis detector, response coordinator, reputation recovery |
| Growth | 4 | growth loops (Reforge), PLG (Wes Bush), referral systems |
| Thinking | 4 | first principles, inversion, pre-mortem, second-order thinking |
| Analytics | 4 | A/B testing, cohort analysis, funnel analyzer |
| Product | 3 | product discovery (Cagan), design sprint (GV), Shape Up |
| Leadership | 3 | high-output management (Grove), radical candor, one-on-ones |
| Funnels | 3 | DotCom Secrets (Brunson), launch formula, nurture sequences |
| Startup | 3 | YC pitch deck, startup metrics, fundraising narrative |
| Acquisition | 2 | ad spend optimizer, Google Ads (Perry Marshall) |
| 2 | email writing, deliverability checker | |
| DevOps | 1 | DNS zonefile config |
Each skill is a SKILL.md file following the Agent Skills open standard:
---
name: positioning
description: "Master product positioning using April Dunford's 5+1 framework. Use when: launching a new product; customers don't 'get it'; facing wrong competitor comparisons; pivoting to a new market"
---
The description tells agents when to use the skill. The body provides the full methodology — frameworks, steps, examples, and output format.
Skills work across Claude, ChatGPT, Copilot, Cursor, Windsurf — any tool that supports the Agent Skills standard or MCP.
All skills are reviewed against Anthropic's skill authoring best practices:
Automated quality checks run on every PR via Tessl Skill Review.
Skills are context, not code. They contain markdown instructions only — no executable scripts, no network calls, no file system access.
Found an issue? Want to improve a skill? PRs welcome.
Quality bar: every modified SKILL.md is automatically reviewed by the Tessl GitHub Action. Aim for 80%+ score.
MIT — see LICENSE.
Built by Matthieu Credou at Guia.
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