Startup Skill packages four workflows for early-stage startup work: design, competitors, positioning, and pitch. Each skill turns a prompt into structured deliverables such as market research, competitor battle cards, positioning docs, and investor-ready pitch formats.
Builders who want their agent to pressure-test a startup idea, map competitors, or write a tighter positioning and pitch.
You can move from a rough idea to a structured startup strategy without assembling the research process yourself.
Runs a full validation process with pre-flight checks, customer discovery gates, research, product definition, projections, and validation experiments.
Builds competitor profiles, pricing comparisons, feature matrices, and strategic reports from web research and source packets.
Uses April Dunford’s positioning structure to produce a positioning doc, alternatives map, category analysis, and messaging implications.
Generates 10-minute, 5-minute, 2-minute, 1-minute, email, and slide-outline pitch versions, plus scoring and Q&A prep.
Supports prompts like `/startup:startup-design` and `/startup:startup-competitors` for specific workflows.
claude plugin marketplace add ferdinandobons/startup-skill claude plugin install startup@startup-skill
claude plugin update startup@startup-skill
claude plugin uninstall startup@startup-skill claude plugin marketplace remove startup-skill claude plugin marketplace add ferdinandobons/startup-skill claude plugin install startup@startup-skill
npx skills add ferdinandobons/startup-skill # or npx skillkit install ferdinandobons/startup-skill
git submodule update --remote .agents/startup-skill
What a $10K strategy consultant would deliver: market research, competitive battle cards, positioning, financial projections, and a 30-day action plan. If your idea should die, it will tell you.
Works with Claude Code and any agent that supports skills.
Website: startupskill.me
Latest release: v1.10.0
Contributions welcome! Open a PR or an issue.
| Skill | What you get |
|---|---|
| startup-design | Complete startup strategy: market research, customer discovery, competitive analysis, brand, product definition, financial projections, and validation experiments. 8 phases plus pre-flight check and customer interview gate, 30+ structured deliverables. |
| startup-competitors | Battle cards for every competitor, pricing landscape, feature matrix, and strategic report. Built from real reviews, forums, web data, and reviewed social/community source packets when provided. |
| startup-positioning | Market positioning using April Dunford's framework. Positioning doc, competitive alternatives map, market category analysis, and messaging implications. |
| startup-pitch | Investor-ready pitch in multiple formats: 10-min, 5-min, 2-min, 1-min elevator, email, and a slide-by-slide deck outline. Includes scoring rubric, Q&A prep, and investor roleplay practice. |
Describe what you need — skills trigger automatically:
"I want to build a SaaS for real estate agents that automates follow-up emails. Is it worth building?"
→ startup-design runs the full process: pre-flight check, 8 phases, customer discovery gate
"Who are my competitors in the project management space for creative agencies? I need battle cards and a pricing comparison."
→ startup-competitors profiles 5-8+ competitors across 3 research waves
"Quick validation — fast track mode."
→ startup-design runs a compressed go/no-go analysis
"How should we position our product? We're in the project management space but we're different from Asana and Monday."
→ startup-positioning builds positioning through Dunford's 5+1 components
"Prepare my pitch — I'm raising 500K pre-seed. We have 45 active customers growing 20% MoM."
→ startup-pitch builds pitch narratives in multiple formats with scoring and Q&A prep
Or invoke directly: /startup:startup-design, /startup:startup-competitors, /startup:startup-positioning, /startup:startup-pitch
Token usage: These skills run multiple research agents and can consume a large number of tokens. For the best experience, use Claude Max 5x. If a session hits the limit, just ask Claude to "resume from where you left off" — it will pick up the process.
claude plugin marketplace add ferdinandobons/startup-skill
claude plugin install startup@startup-skill
Download .skill files from the Releases page, then upload in Settings → Skills.
# CLI Install
npx skills add ferdinandobons/startup-skill
# Clone and copy
git clone https://github.com/ferdinandobons/startup-skill.git
cp -r startup-skill/startup-design .agents/skills/
cp -r startup-skill/startup-competitors .agents/skills/
cp -r startup-skill/startup-positioning .agents/skills/
cp -r startup-skill/startup-pitch .agents/skills/
# Git submodule
git submodule add https://github.com/ferdinandobons/startup-skill.git .agents/startup-skill
# SkillKit (works with Claude Code, Cursor, Copilot, etc.)
npx skillkit install ferdinandobons/startup-skill
Claude Code Plugin:
claude plugin update startup@startup-skill
If the update doesn't pick up new changes, refresh the marketplace source and reinstall:
claude plugin uninstall startup@startup-skill claude plugin marketplace remove startup-skill claude plugin marketplace add ferdinandobons/startup-skill claude plugin install startup@startup-skill
Claude.ai: Download the latest .skill files from the Releases page and re-upload in Settings → Skills.
CLI / SkillKit: Re-run the install command — it overwrites the previous version:
npx skills add ferdinandobons/startup-skill
# or
npx skillkit install ferdinandobons/startup-skill
Git Submodule:
git submodule update --remote .agents/startup-skill
See CONTRIBUTING.md for details.
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