This repo packages marketing skills that you can drop into Claude Code, Cursor, Windsurf, or Codex. The skills help you run SEO audits, analyze ads, research competitors, and qualify leads from your terminal, with premium skills that can connect to live marketing data through MCP.
Builders who want Claude Code, Cursor, or Windsurf to handle marketing analysis and audits.
You can run reusable marketing workflows from your agent instead of starting each audit from scratch.
Skills like `/seo-audit`, `/seo-monitor`, `/website-migration-audit`, and `/cwv-audit` cover technical SEO, rankings, indexing, and launch checks.
Skills like `/google-ads-audit`, `/linkedin-ads-audit`, `/meta-ads-audit`, `/pmax-audit`, and `/search-campaign-audit` review account structure, spend, and performance.
Skills like `/ga4-events`, `/gtm-setup`, `/ga4-measurement-plan`, `/gtm-tracking-plan`, and `/conversion-debug` help define and troubleshoot measurement.
Skills like `/subject-line-lab`, `/welcome-series`, `/winback-engine`, `/pre-send-qa`, and `/email-report` support email review and reporting.
Premium skills use Cogny MCP connections to work with Google Ads, GA4, GTM, Search Console, Bing, LinkedIn, HubSpot, and email platforms.
curl -sSL https://raw.githubusercontent.com/cognyai/claude-code-marketing-skills/main/install.sh | bash
git clone https://github.com/cognyai/claude-code-marketing-skills.git cp -r claude-code-marketing-skills/skills/* .claude/skills/
git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* "${CODEX_HOME:-$HOME/.codex}/skills/"AI marketing skills for Claude Code, Cursor, Windsurf, and other AI coding tools. Audit SEO, analyze ads, research competitors, qualify leads — all from your terminal.
Free skills need no account. Premium skills connect your real data for $9/mo.
Built by Cogny — AI marketing infrastructure.
curl -sSL https://raw.githubusercontent.com/cognyai/claude-code-marketing-skills/main/install.sh | bash
Or manually copy the skills you want:
git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* .claude/skills/
For Codex, copy them into your Codex skills directory:
git clone https://github.com/cognyai/claude-code-marketing-skills.git
cp -r claude-code-marketing-skills/skills/* "${CODEX_HOME:-$HOME/.codex}/skills/"
These skills work immediately using web search and public data:
| Skill | Command | What it does |
|---|---|---|
| SEO Audit | /seo-audit | Full technical + content SEO analysis (enhanced with live Search Console + Bing data when connected) |
| Non-Commodity Content | /non-commodity-content | Interviews you for real client stories, refusals, and numbers — then drafts the non-commodity SEO brief Google actually ranks |
| Landing Page Review | /landing-page-review | CRO review with specific conversion recommendations |
| Competitor Analysis | /competitor-analysis | Research competitor positioning, ads, and market gaps |
| Ad Copy Writer | /ad-copy-writer | Generate ad copy variations for Google/Meta/LinkedIn |
| Lead Qualification | /lead-qualification | Research and qualify business leads against your ICP |
| GA4 BigQuery Schema | /ga4-bigquery-schema | Complete GA4 BigQuery export schema reference with query patterns |
| GA4 Event Implementation | /ga4-events | GA4 event model reference — recommended events, custom dimensions, validation |
| GTM Event Tracking | /gtm-setup | GTM dataLayer, triggers, variables, tag configuration, and debug mode |
| GAQL Reference | /gaql-reference | Google Ads Query Language syntax, fields, and common report queries |
| Conversion Tracking Debugger | /conversion-debug | Cross-platform conversion tracking troubleshooting (GTM + GA4 + Ads + Meta) |
| Meta Conversions API | /meta-capi | Meta CAPI setup — server-side events, dedup, event match quality |
| UTM Strategy & Builder | /utm-builder | UTM naming conventions, channel grouping rules, validation queries |
| Structured Data | /structured-data | Schema.org JSON-LD templates for rich results — all major types |
| Core Web Vitals | /cwv-audit | LCP, INP, CLS diagnosis and fixes with CrUX BigQuery queries |
| Google Ads Scripts | /google-ads-scripts | Google Ads Scripts patterns — automation, Sheets integration, MCC scripts |
| Website Migration Audit | /website-migration-audit | Compare production vs staging — SEO parity, content integrity, launch readiness (enhanced with Search Console data when connected) |
| Welcome Series Writer | /welcome-series | Generate a full 5-email welcome series from a brand URL — ready to paste into any ESP |
| Deliverability Check | /deliverability-check | Audit SPF / DKIM / DMARC / BIMI on your sending domain, with a prioritized fix order |
| Performance Max Launch Kit | /pmax-launch-kit | Build a full Performance Max campaign — asset group copy, search themes, audience signals, shot list — from a brand URL |
| GA4 Measurement Plan | /ga4-measurement-plan | Event taxonomy, parameters, custom dimensions, and key events — a GA4 spec built from a site URL |
| GTM Tracking Plan | /gtm-tracking-plan | GTM tags, triggers, variables, and copy-paste dataLayer snippets — a build spec from a site URL |
| Submit to agentlaunch | /submit-to-agentlaunch | List, launch, or register an AI agent on agentlaunch (a Product Hunt-style directory) and upvote agents via a public, no-auth REST API |
These skills connect to your actual ad accounts and email platforms via Cogny's MCP servers:
| Skill | Command | MCP Server | What it does |
|---|---|---|---|
| LinkedIn Ads Audit | /linkedin-ads-audit | LinkedIn Ads | Campaign structure, targeting, creative performance, spend efficiency |
| SEO Monitor | /seo-monitor | Search Console | Track rankings, queries, indexing, core web vitals |
| CRM ICP Analysis | /crm-icp-analysis | HubSpot | Build data-driven ICP from closed-won deals, contacts, and companies |
| Sales Momentum Drivers | /crm-sales-momentum | HubSpot | Pipeline velocity, stage conversions, stuck deals, win/loss patterns |
| LinkedIn Micro Campaigns | /linkedin-micro-campaigns | HubSpot + LinkedIn Ads | Create precision-targeted LinkedIn campaigns from ICP data |
| Subject Line Lab | /subject-line-lab | Klaviyo / Mailchimp / Rule / Get a Newsletter | Mine your last 100+ sends, find the subject-line patterns that actually lift opens on your list, and generate 20 tuned candidates |
| Winback Engine | /winback-engine | Klaviyo / Mailchimp / Rule / Get a Newsletter | Find dormant subscribers, tier by historical value, draft personalized winback series per tier, flag suppression candidates |
| Pre-Send QA | /pre-send-qa | Klaviyo / Mailchimp / Rule / Get a Newsletter | Pre-flight QA: merge tag fallbacks, broken links, spam triggers, CAN-SPAM compliance, mobile rendering |
| Email Report | /email-report | Klaviyo / Mailchimp / Rule / Get a Newsletter | Auto-write the weekly/monthly email performance report in 3 formats — Slack, CEO email, board deck section |
| Revenue Audit | /revenue-audit | Klaviyo / Mailchimp / Rule / Get a Newsletter | "Email growth consultant in a box" — finds missing flows, dormant high-value subscribers, under-segmented blasts, ranked by estimated $ impact |
| Drop-off Rescue | /drop-off-rescue | Klaviyo / Mailchimp / Rule / Get a Newsletter | Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft re-engagement emails, schedule sends — reruns weekly without double-sending |
| Community Pulse | /community-pulse | Discord | Weekly digest — new joins, hot/dead channels, top contributors, lurker→active conversions, unanswered questions, 3–6 actions you can ship in 15 min |
| Google Ads Audit | /google-ads-audit | Google Ads | Account-wide audit across every campaign type — structure, budget, conversion tracking, wasted spend, ranked by estimated $ impact |
| Google Ads Monitor | /google-ads-monitor | Google Ads | Weekly health check — budget pacing, spend spikes, disapproved ads, conversion-tracking breaks — week-over-week |
| Performance Max Audit | /pmax-audit | Google Ads | Deep PMax audit — asset group strength, asset coverage, search themes, audience signals, brand exclusions |
| Search Campaign Audit | /search-campaign-audit | Google Ads | Deep Search audit — quality score, match types, negative keyword gaps, search terms, ad strength |
| Shopping Campaign Audit | /shopping-campaign-audit | Google Ads | Deep Shopping / retail audit — feed coverage, listing-group granularity, wasted product spend |
| Demand Gen Audit | /demand-gen-audit | Google Ads | Deep Demand Gen audit — audience strategy, creative format diversity, fatigue, CPA vs goal |
| GA4 Audit | /ga4-audit | GA4 | GA4 configuration + data-quality audit — key events, custom dimensions, PII, attribution, (not set) traffic |
| GA4 Monitor | /ga4-monitor | GA4 | Weekly GA4 check — sessions, conversions, revenue, channel mix, tracking-break alerts — week-over-week |
| GTM Audit | /gtm-audit | GTM | GTM container audit — duplicate GA4 tags, orphaned tags, trigger coverage, Consent Mode, naming hygiene |
| GTM Monitor | /gtm-monitor | GTM | Weekly GTM check — diffs tags / triggers / variables vs last week, flags risky changes and unpublished drafts |
| Cogny Agent | /cogny | All | Full autonomous agent — scheduled analysis, strategy, execution |
.mcp.json:{
"mcpServers": {
"cogny": {
"type": "http",
"url": "https://app.cogny.com/mcp"
}
}
}
Free skills use WebFetch and WebSearch to analyze publicly available data. No accounts or API keys needed.
Premium skills use Cogny's MCP servers to connect directly to Google Ads, Google Analytics 4, Google Tag Manager, Meta Ads, Search Console, Bing Webmaster Tools, LinkedIn Ads, HubSpot, Klaviyo, Mailchimp, Rule, Get a Newsletter, and Discord. Your AI runs locally (Claude Code, Cursor, etc.), Cogny provides the data pipeline.
Your Claude Code ──MCP──> Cogny MCP Server ──OAuth/Token──> Google Ads / Meta / Search Console / Bing / LinkedIn / HubSpot
(local) (hosted) Klaviyo / Mailchimp / Rule / Get a Newsletter / Discord
(your accounts)
Connected Search Console and Bing Webmaster Tools via Cogny MCP.
Ran /seo-audit + /seo-monitor after a site migration.
| Metric | Before | After |
|---|---|---|
| Organic clicks | baseline | +271% |
| Click-through rate | 0.29% | 0.66% |
| Search impressions | baseline | +60% |
| AI citations (Bing Copilot) | baseline | +154% |
| PageSpeed score | 78 | 97 |
"Cogny gave Claude Code eyes into our actual search data. The audit caught things we'd never have found manually." — Yi Li, CEO at GrowthHackers
Got results? Open an issue and we'll feature you here.
PRs welcome! See individual skill files for the format. Skills should include:
MIT
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