This repo packages 11 go-to-market skills as reusable agent skills for technical founders and GTM operators. Each skill is a self-contained folder with specific decision criteria, decision trees, mistakes, and checklists for real GTM work.
Builders who are running Claude Code, Codex, Cursor, or Windsurf and want reusable GTM skills for technical products.
You can ask your agent for concrete help with positioning, pricing, partnerships, enterprise sales, PLG, and board updates.
Helps when your messaging sounds like every competitor and conversion is weak despite awareness.
Helps when you are choosing between usage-based and seat-based pricing or resetting enterprise pricing.
Helps when prospects worry about replacement risk and demos are not converting well.
Helps you sort which partners matter and which ones do not drive revenue.
Helps when your API has little adoption and your community is not producing builders.
Helps when PLG and sales-led motions are both running and you need a clear choice.
Helps when you need your first customers in a new market without brand pull.
Helps when a deal stalls after a strong POC and procurement goes quiet.
git clone https://github.com/beingsmit/technical-product-gtm.git cp -r technical-product-gtm/skills/* .claude/skills/
/plugin marketplace add beingsmit/technical-product-gtm /plugin install technical-product-gtm@technical-product-gtm
11 go-to-market skills for AI and technical founders — positioning, pricing, partnerships, enterprise sales, PLG, AI GTM, and board communication.
Built for founders from Seed through Series D, plus GTM leaders and operators scaling technical products. Not theory — frameworks from real GTM motions, with the failures included.
Works with Claude Code, OpenAI Codex, Cursor, Windsurf, Antigravity and any agent that supports the Agent Skills spec.
git clone https://github.com/beingsmit/technical-product-gtm.git
cp -r technical-product-gtm/skills/* .claude/skills/
/plugin marketplace add beingsmit/technical-product-gtm
/plugin install technical-product-gtm@technical-product-gtm
Skills are available in github/awesome-copilot — search for gtm- in the skills directory.
Copy the skills/ folder into your agent's skills directory. Each skill is self-contained — one folder, one SKILL.md, no dependencies.
| Skill | You Need This When... |
|---|---|
| positioning-strategy | Your messaging sounds like every competitor and conversion is weak despite strong awareness |
| technical-product-pricing | You're debating usage-based vs seat-based, or your enterprise customers are paying $15K for $200K+ of value |
| ai-gtm | Prospects keep asking "will this replace my team?" and your demo-to-close rate is under 10% |
| Skill | You Need This When... |
|---|---|
| partnership-architecture | You have 12 partners, 3 want to tier up, and you're not sure which ones actually drive revenue |
| developer-ecosystem | Nobody's building on your API and your "developer community" is a Slack with 200 lurkers |
| product-led-growth | You're running PLG and sales-led in parallel and don't know which one to kill |
| 0-to-1-launch | You're launching into a new market and need your first 50 customers without a brand |
| Skill | You Need This When... |
|---|---|
| enterprise-account-planning | Your deal is 8 weeks in, POC went great, champion loves you — and procurement just went silent |
| enterprise-onboarding | Your champion stopped responding at Week 4 and you're watching a $200K deal drift toward churn |
| operating-cadence | Your leadership team runs on vibes — no shared metrics, unclear decision rights, meetings that produce no outcomes |
| Skill | You Need This When... |
|---|---|
| board-and-investor-communication | You missed the quarter and need to walk into the board meeting with a plan, not an excuse |
Every SKILL.md includes frameworks with specific decision criteria (not principles — actual thresholds), decision trees for the judgment calls that stall most teams, the mistakes that look reasonable but kill deals, stories from real GTM motions where things went wrong before they went right, and quick-reference checklists you can use in the next 30 minutes.
Examples of what you'll find: A PLG vs sales-led test where sales won 10x on revenue. A 3x enterprise price increase with zero customer loss. A press launch with 50K impressions that generated 12 signups. The single word change ("autonomous" → "teammate") that shifted enterprise deal progression. The Week 4 ghosting pattern that kills 30% of enterprise deals. The certification wedge that turned a product from "nice to have" to "required."
Skills tested against real-world scenarios with blind baseline comparison:
| With Skill | Baseline | Delta | |
|---|---|---|---|
| partnership-architecture (6 evals) | 9.3/10 | 7.5/10 | +1.8 |
Full methodology and per-eval breakdown in skills/partnership-architecture/test-results.md.
Found a gap? Have a framework that's battle-tested? Open an issue or PR. See CONTRIBUTING.md.
MIT — free to use, modify, and distribute.
Built by Smit Patel — 15 years in startups, starting at 17. Track record of joining early at companies that win: HubSpot (IPO), ToutApp (acquired by Marketo), UpGuard ($120M+ raised), Datadog (IPO), Postman ($5.6B). These skills are the frameworks I wish I'd had on day one at each company.
Version: 3.0.0
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