GTM Agent Skills for Claude Code, Codex & GitHub Copilot

211 go-to-market (GTM) agent skills across 25 categories. Install source-backed buyer research, product marketing, sales, outbound, RevOps, SEO, ABM, product-led growth, customer-success, analytics, and automation workflows in Claude Code, Codex, GitHub Copilot, Cursor, Gemini CLI, OpenCode, Goose, and other Agent Skills-compatible runtimes.

Use these playbooks to produce research briefs, sales plans, marketing assets, and workflow checks. Every skill ships a SKILL.md, framework notes, an output template, and an executable deliverable checker. The current catalog contains exactly 1360 packaged skill files, 1019 framework/source assignments, and 121 named expert entries. Counts and catalogs are generated from the skill folders on disk.

LeadMagic B2B enrichment · API documentation · Pricing and credits

Install Agent Skills

Interactive, preview-first installer

gh repo clone LeadMagic/gtm-skills && cd gtm-skills
./install.sh

The zero-dependency wizard lets you check off agent targets, choose project or user scope, and select curated bundles, full categories, individual skills, or the complete catalog. It shows exact destinations and collision counts, asks before writing, and skips existing skill folders unless --force is explicit.

Preview first, then install one skill

gh skill preview LeadMagic/gtm-skills foundation/gtm-context-bootstrap
gh skill install LeadMagic/gtm-skills foundation/gtm-context-bootstrap --agent codex --scope project

Install the complete catalog

# Replace codex with github-copilot, claude-code, cursor, gemini-cli, opencode, or goose.
gh skill install LeadMagic/gtm-skills --all --agent codex --scope user

# Pin reproducible installations to a published release or commit.
gh skill install LeadMagic/gtm-skills --all --agent codex --scope user --pin <release-tag-or-commit>

Claude Code plugin

/plugin marketplace add LeadMagic/gtm-skills
/plugin install gtm-skills@gtm-skills

Audited local checkout

./install.sh --target claude --scope project --bundle buyer-insight --dry-run
./install.sh --target claude --scope project --bundle buyer-insight --yes

Use project scope for repository-specific work, user scope for skills you intentionally trust everywhere, and gh skill update --all to refresh tracked installs. Skills can contain executable scripts, so review before installing. See the complete install and verification guide.

Exact Catalog Value

Inventory	Exact value
Marketplace-discoverable skills	211
Categories	25
Skill entrypoint files	211
Reference files	630
Template files	308
Script files	211
Asset files	0
Other packaged files	0
Total packaged skill files	1360
Generated shared-reference copies	264
Minimum required skill files	844
Framework/source assignments	1019
Named expert index entries	121

Why GTM Skills

• Concrete outputs. Plans, scorecards, briefs, runbooks, dashboards, workflows, templates, and QA checks.
• Named sources. Public operators, platform documentation, research, and standards shape the work.
• Progressive disclosure. Metadata supports discovery; SKILL.md loads on activation; resources load when needed.
• Portable installation. The repository follows the Agent Skills specification and validates with gh skill publish --dry-run.
• Reproducible integrity. skills.lock inventories and hashes every packaged skill file.
• No telemetry. Static content and local validation scripts only.

Start Here

Goal	Skill
Route any GTM task	using-gtm-skills
Bootstrap reusable GTM context	gtm-context-bootstrap
Audit technical SEO and crawlability	technical-seo-audit
LinkedIn feed reach (van der Blom)	linkedin-algorithm
LinkedIn Live / weekly show (Jessie Lizak / Reveting)	linkedin-live-strategy
Sales Navigator prospecting (Morgan Ingram / AMP)	sales-navigator-prospecting
Cold outbound architecture	cold-email-strategy
Named expert lookup	references/experts.md

LinkedIn Inbound Stack

The inbound category (8 skills) covers LinkedIn GTM end-to-end: van der Blom feed mechanics (linkedin-algorithm), Jessie Lizak Live engine (linkedin-live-strategy), Morgan Ingram Sales Nav prospecting (sales-navigator-prospecting), plus social-selling, founder-brand, and website-visitor-identification. Release history: CHANGELOG.md.

Category Map

Category	Skills	Examples
abm	7	abm-1-to-1, abm-1-to-few, abm-1-to-many, abm-strategy, account-selection
analytics	13	1p-tagging-pixels, a-b-testing, attribution, campaign-analytics, deliverability-monitoring
automation	12	ai-sdr-setup, api-enrichment, attio-setup, clay-automation, crm-integration
content-seo	7	aeo-strategy, citation-harvesting, faq-seo, pillar-pages, pseo-strategy
creative	12	ad-creative-strategy, ai-content-creation, ai-video-creation, content-distribution, copyw…
customer-success	7	cs-analytics-dashboards, cs-playbooks, customer-onboarding, headless-support, qbr-planning
demand-gen	4	content-syndication, paid-social-strategy, podcast-gtm, webinar-strategy
design	7	battlecard-builder, case-study-builder, design-system-gtm, one-pager-builder, pitch-deck-…
events	3	conference-strategy, event-driven-outreach, field-marketing
foundation	9	buyer-psychology, competitive-intel, gtm-context, gtm-context-bootstrap, icp-scoring
founder-led	41	advisor-recruitment, board-meeting-prep, brand-kit, building-saas, business-insurance
growth	5	churn-prevention, customer-marketing, expansion-selling, referral-programs, review-platfo…
gtm-ops	5	campaign-governance, gtm-operations, gtm-spend-management, gtm-tool-cost-model, revops-te…
inbound	8	content-marketing, inbound-triage, landing-pages, linkedin-algorithm, linkedin-live-strat…
leadmagic	6	leadmagic-bulk-enrichment, leadmagic-cli, leadmagic-integrations, leadmagic-job-change, l…
lifecycle	5	churn-prediction, lifecycle-drips, mql-nurture, onboarding-sequences, re-engagement
management-leadership	5	executive-compensation, gtm-leadership, revenue-team-onboarding, sales-coaching, team-man…
outbound	10	cold-calling, cold-email-copywriting, cold-email-strategy, domain-infrastructure, email-d…
partnerships	3	co-marketing, integration-partnerships, partnership-strategy
product-led-growth	3	developer-gtm, freemium-optimization, plg-strategy
product-marketing	2	customer-research, win-loss-analysis
prospecting	8	contact-verification, data-enrichment-strategy, email-finding, lead-enrichment, lead-find…
sales-plays	5	earnings-signal-play, funding-signal-play, hiring-signal-play, job-change-play, product-l…
sales-revops	9	buyer-indecision, deal-desk, demo-scripts, meeting-prep, objection-handling
tools	15	ai-prompts-toolkit, analytics-toolkit, clay-loops-toolkit, clay-toolkit, crm-toolkit

Authority Catalog

Authority / Framework	Skills
Jason Lemkin	23
Force Management	21
David Skok	15
Mark Roberge	10
Eric Nowoslawski	9
Andy Whyte	7
Bridge Group	7
Pat Spielmann	7
Todd Caponi	7
Chris Walker	6
Dharmesh Shah	6
John McMahon	6
Richard van der Blom	6
April Dunford	5
Ben Murray	5
Betts Recruiting	5
Jessie Lizak	5
Justin Michael	5
Pavilion	5
Ryan Reisert	5
Sean Ellis	5
a16z	4
Aneesh Lal	4
Elena Verna	4

Browse the expert catalog, master skill index, and pitfalls index.

Validate the Repository

npm run regenerate
npm run verify
gh skill publish --dry-run

Expected result: 211 skills checked, 0 errors, 0 warnings; 211 checkers reject unfilled templates; generated catalogs and skills.lock are current; installer dry-runs succeed.

Skills Catalog

abm (7)

• abm-1-to-1 — Execute Strategic ABM (1-to-1) for 5-15 high-value accounts — custom microsites, executive engagement, direct mail, board-level connections, custom content. Triggers on: "1-to-1 ABM", "strategic ABM", "custom ABM", "key…
• abm-1-to-few — Execute ABM at Scale (1-to-few) for 15-50 clustered accounts — semi-custom campaigns, industry-specific content, persona-based plays. Triggers on: "1-to-few ABM", "ABM scale", "cluster ABM", "industry ABM".
• abm-1-to-many — Execute Programmatic ABM (1-to-many) for 50-200+ accounts — automated personalization, scaled outbound, lookalike expansion. Triggers on: "1-to-many ABM", "programmatic ABM", "scaled ABM", "automated ABM".
• abm-strategy — Design and execute Account-Based Marketing strategy — tier selection, account scoring, channel orchestration, BDR alignment, measurement framework. Triggers on: "ABM strategy", "account based marketing", "ABM playbook",…
• account-selection — Select and prioritize target accounts for ABM programs — scoring models, tier assignment, TAM segmentation. Triggers on: "account selection", "target account list", "tier accounts", "prioritize accounts", "TAM segmentat…
• multi-thread-orchestration — Orchestrate multi-threaded ABM engagement across buying committee members — stakeholder mapping, parallel plays, ghost node detection. Triggers on: "multi-thread", "stakeholder map", "buying committee", "deal mapping".
• strategic-gifting — Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier budgets, gifting sequences, and CRM tracking. Use when sending executive gifts, direct mail, Sendoso c…

analytics (13)

• 1p-tagging-pixels — Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent, server-side tagging vs client-side, 1P vs 3P data strategy, and identity resolution. Use when setting up…
• a-b-testing — Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel conversion. Produces hypothesis, sample-size logic, success metrics, test plan, analysis method, and scale/st…
• attribution — Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch, account-based influence, and sales-sourced revenue. Produces model comparison, UTM governance, source-of-truth…
• campaign-analytics — Analyze campaign performance from deliverability through revenue: delivery, engagement, replies, meetings, SQOs, pipeline, CAC, and payback. Produces diagnostic scorecard, root-cause analysis, benchmark comparison, and…
• deliverability-monitoring — Monitor outbound deliverability health across domains, inboxes, DNS, bounces, spam placement, reply rates, and reputation signals. Produces alert thresholds, dashboard spec, weekly QA checklist, and remediation playbook…
• event-analytics — Customer event analytics across every GTM system — Intercom, Zendesk, Salesforce, HubSpot, Segment, Amplitude, Mixpanel, PostHog, and custom event pipelines. Covers event taxonomy design, tracking implementation, event-…
• growth-experimentation — Build a growth experimentation system — ICE scoring, growth sprints, experiment design, statistical significance, and learning repositories. Use when building an experimentation program, running growth sprints, prioriti…
• gtm-metrics — Build a GTM metrics system for SaaS: funnel conversion, pipeline velocity, win rates, CAC, payback, NRR, sales efficiency, growth accounting, and executive dashboards. Use when creating metrics dashboards, board reports…
• gtm-system-architecture — Design a complete GTM operating system — revenue model, data model, operating model, growth model, and GTM model per WbD's 6-model framework. Use when designing a GTM system from scratch, auditing an existing one, or al…
• marketing-strategy — Build complete B2B marketing strategies — channel mix, budget allocation, content strategy, demand generation, brand building, and measurement framework. Use when building a marketing plan, allocating marketing budget,…
• paid-advertising — Build and manage paid advertising campaigns across B2B platforms — LinkedIn Ads, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and programmatic. Use when launching paid campaigns, allocating ad budget, selectin…
• proactive-alerts — Set up proactive GTM alert systems — CRM pipeline alerts, buying signal notifications, Slack/email routing, risk scoring. Use when building alert systems, monitoring pipeline health, detecting buying signals, or setting…
• tracking-plan — Master analytics tracking plan for PLG and B2B SaaS — unified event taxonomy, pixel strategy (1P and 3P tagging), marketing attribution architecture, CDP implementation (Segment, Rudderstack), product analytics (Amplitu…

automation (12)

• ai-sdr-setup — Deploy AI SDR agents safely and effectively — vendor selection, pilot scope, guardrails, signal routing, human handoff design, QA review, and performance metrics. Use when setting up 11x, Artisan, AiSDR, Jason AI, or an…
• api-enrichment — Build API-first enrichment pipelines — provider selection, batching, retries, rate limits, idempotency, webhooks, cost tracking, and CRM writes. Use when integrating enrichment APIs directly into GTM systems or replacin…
• attio-setup — Set up Attio for B2B SaaS GTM — programmable CRM, custom objects, workflow automation, enrichment integration, and real-time collaboration. Use when configuring Attio for sales, building a programmable CRM, or migrating…
• clay-automation — Build production-grade Clay enrichment workflows — table architecture, waterfall configuration, Claygent AI research, Sculptor table building, CRM push with clay_status properties, credit optimization. Use when building…
• crm-integration — Configure CRM systems for GTM — lifecycle stages, deal stages, field ownership, enrichment sync, dedupe, required fields, and reporting. Use when setting up HubSpot, Salesforce, Attio, or any CRM integration for sales a…
• hubspot-setup — Set up HubSpot for B2B SaaS GTM — CRM configuration, deal pipelines, lifecycle stages, marketing automation, sequences, reporting dashboards, and enrichment integration. Use when configuring HubSpot for sales, marketing…
• mcp-setup — Configure Model Context Protocol servers for GTM workflows — server selection, tool scope, permissions, guardrails, observability, and multi-tool orchestration. Use when connecting CRM, enrichment, sequencing, analytics…
• n8n-automation — Build n8n workflows for GTM automation — triggers, webhook-to-enrichment-to-CRM pipelines, error handling, Clay export replacement for complex cases. Use when building n8n workflows or automating GTM processes beyond Cl…
• salesforce-setup — Set up Salesforce for B2B SaaS GTM — object model, opportunity pipelines, lead management, reports and dashboards, automation (Flows), and enrichment integration. Use when configuring Salesforce for sales or revops. Tri…
• skills-lock — Generate and verify a deterministic SHA-256 inventory for every packaged file in an Agent Skills repository. Use when creating skills.lock, checking repository integrity, reviewing artifact coverage, detecting uncommitt…
• tool-selection-stack — Build the right GTM tool stack for any stage — solo founder ($100/mo), small team ($500/mo), growth team ($2K/mo), and enterprise ($10K+/mo). With cost breakdowns, tool comparisons, and stack architecture. Use when choo…
• waterfall-enrichment — Design multi-provider enrichment waterfalls — provider ordering by cost-per-hit, 3 separate waterfalls for company, email, and phone data, always verify after finding. Use when building enrichment waterfalls or improvin…

content-seo (7)

• aeo-strategy — Answer Engine Optimization — optimize content for AI search engines (ChatGPT, Perplexity, Gemini, Claude). Triggers on: "AEO", "answer engine optimization", "AI search", "generative engine optimization", "GEO", "optimiz…
• citation-harvesting — Systematically build backlinks through citations, mentions, and digital PR — Qwoted, Muck Rack, source-blogger outreach, data-driven PR. Triggers on: "citation harvesting", "backlink building", "digital PR", "link build…
• faq-seo — Build FAQ pages that capture featured snippets and People Also Ask traffic — question-driven content strategy. Triggers on: "FAQ SEO", "featured snippet", "People Also Ask", "question SEO", "answer content".
• pillar-pages — Design and build pillar pages with topic clusters — comprehensive hub pages that rank for high-intent keywords. Triggers on: "pillar page", "topic cluster", "hub page", "cornerstone content", "SEO pillar".
• pseo-strategy — Programmatic SEO — build scalable, template-driven content pages for long-tail keywords. Triggers on: "pSEO", "programmatic SEO", "scalable SEO", "template SEO", "mass content generation".
• seo-strategy — B2B SEO strategy — keyword research, content architecture, technical SEO, link building, measurement. Triggers on: "SEO strategy", "search engine optimization", "B2B SEO", "keyword research", "SEO plan".
• technical-seo-audit — Audit a website's technical SEO across crawl access, indexing controls, canonicalization, sitemaps, internal links, rendered content, structured data, status codes, and Core Web Vitals. Use when organic pages are missin…

creative (12)

• ad-creative-strategy — Develop ad creative strategy for B2B campaigns — creative formats per platform, testing methodology, creative fatigue management, UGC/AI-generated creative, and performance measurement. Use when creating ad creative, ma…
• ai-content-creation — AI-powered content creation workflows — step-by-step processes for using Claude, ChatGPT, Jasper, Copy.ai, Writesonic, and Perplexity to generate, edit, and optimize blog posts, social media content, email sequences, ad…
• ai-video-creation — AI-powered video creation for marketing — step-by-step workflows for HeyGen (AI spokespersons), Synthesia (AI avatars), Runway (generative video), Captions (AI editing), Opus Clip (AI clipping), ElevenLabs (AI voiceover…
• content-distribution — Distribute content across channels for maximum reach — multi-platform repurposing, syndication, paid amplification, email distribution, and partner promotion. Use when getting content in front of an audience, repurposin…
• copywriting — Write marketing copy that converts — landing pages, ads, emails, social, headlines, and brand voice. Use when writing any marketing or sales copy beyond cold email. Triggers on: "copywriting", "write copy", "headline",…
• graphic-design-gtm — Create GTM visual assets — social graphics, ad creatives, pitch deck design, one-pager layouts, email images, data visualization, and brand-consistent templates. Use when creating visual content for GTM, designing socia…
• growth-hacking-tactics — Tactical growth hacking playbook — rapid experimentation, growth loops, viral mechanics, referral flywheels, PLG hacks, content-led growth loops, community-driven growth, and low-cost acquisition tactics for B2B SaaS. B…
• landing-page-copy — Landing page copywriting strategy — conversion copy frameworks, hero headline patterns, value proposition formulas, CTA copy, social proof placement, objection handling in copy, and A/B testing copy at scale. Based on J…
• social-media-strategy — Build and execute social media strategy for B2B — LinkedIn, X/Twitter, posting cadence, engagement tactics, content formats, sizing guides, and platform-specific best practices. Use when building social presence, planni…
• v0-lander — Step-by-step guide to building GTM landing pages with v0 by Vercel — the AI generative UI platform. Covers prompt engineering for v0, iterating on generated UI, exporting to Next.js, deploying on Vercel, and connecting…
• vibe-coding — AI-powered development for GTM — vibe coding workflows using v0, Jesse, Claude Code, Lovable, Bolt.new, Replit Agent, and Tempo Labs for rapidly building landing pa