This repo packages marketing workflows as Agent Skills, so your assistant can load a playbook and follow it during work. The skills cover positioning, content, research, outreach, audits, and daily planning, with separate files for Claude Code and lighter-weight platforms.
Builders who want Claude Code, Cursor, or Windsurf to reuse marketing playbooks across sessions.
You can reuse marketing frameworks without re-explaining the process every time.
Includes skills for positioning, AI discoverability audits, and marketing principles.
Covers LinkedIn authority, content ideas, voice extraction, social repurposing, and de-AI-ifying text.
Adds workflows for last-30-days research, Reddit analysis, YouTube summaries, and LinkedIn profile audits.
Provides skills for homepage audits, cold outreach sequences, case studies, and testimonial collection.
Ships `SKILL.md` for Claude Code and `SKILL-OC.md` for OpenClaw, with conversion support for Cursor and Windsurf.
Includes `scripts/install.sh`, `scripts/convert.sh`, and `scripts/list-skills.sh` for setup and export.
# Clone the repo git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git # Copy skills to Claude Code's skills folder mkdir -p ~/.claude/skills cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git cd ai-marketing-claude-code-skills bash scripts/install.sh
bash scripts/install.sh --all # install to every detected platform bash scripts/install.sh --platform=cursor # specific platform only bash scripts/install.sh --include-pro # include pro/ skills (if purchased) bash scripts/install.sh --dry-run # preview without writing files
bash scripts/list-skills.sh
bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules bash scripts/convert.sh --all # convert for all platforms into ./converted/
Marketing frameworks that Claude Code actually executes.
Not guides. Not courses. Skills — packaged expertise your AI coding agent loads and follows.
March 2026 — v3.1: All 19 free skills now support
quick|standard|deepexecution modes. Get fast answers or deep audits from the same skill — no extra prompting. See what changed →
Agent Skills are an open standard for packaging expertise as instructions that AI agents can follow.
Traditional content: You read it → You apply it → You forget half of it.
Agent Skills: Your agent reads it → Your agent applies it → Every time. Perfectly.
Think of it like giving Claude Code a playbook written by an expert. Instead of prompting from scratch every time, the skill provides the framework, questions, and output format automatically.
# Clone the repo
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
# Copy skills to Claude Code's skills folder
mkdir -p ~/.claude/skills
cp -r ai-marketing-claude-code-skills/* ~/.claude/skills/
That's it. Claude Code will now automatically use these skills when you mention related topics.
Core positioning framework for founders and marketers. Clarify who you're for, what you do, and why you're different.
Use when: "Help me with positioning", "Who is this for?", "What makes us different?"
Audit how a brand appears in AI-powered search and recommendation systems (ChatGPT, Perplexity, Claude, Gemini).
Use when: "How do I show up in ChatGPT?", "AI search visibility", "AEO audit"
→ ai-discoverability-audit/SKILL.md
Apply timeless marketing and business principles from the masters (Drucker, Ogilvy, Godin, Buffett, Munger, Bezos, Jobs).
Use when: "First principles thinking", "Should I do X?", "What would work here?", strategic decisions
→ marketing-principles/SKILL.md
Build a LinkedIn content system for thought leadership. Positioning, content pillars, formats, and posting rhythm.
Use when: "LinkedIn strategy", "Build my presence", "Content system", "Thought leadership"
→ linkedin-authority-builder/SKILL.md
Generate content ideas based on your positioning and ICP. Multiple frameworks for different content types.
Use when: "What should I post?", "Content ideas", "Blog topics", "LinkedIn content"
→ content-idea-generator/SKILL.md
Extract and document someone's authentic writing voice from samples. Create voice guides for AI training or ghostwriting.
Use when: "Capture my voice", "Voice guide", "Write like me", "Train AI on my style"
→ voice-extractor/SKILL.md | $9 premium version on Claw Mart →
Remove AI-generated jargon and restore human voice to text. Built from analyzing 1,000+ AI vs human content pieces.
Use when: "This sounds like AI", "Make it human", "Remove AI voice", "De-robotify this"
Generate platform-specific social post variants (Twitter, LinkedIn, Reddit) from one source input. No API dependency.
Use when: "Turn this into social posts", "Repurpose for Twitter/LinkedIn", "Create social variants"
Research any topic across Reddit, X, and web from the last 30 days. Current trends, real community sentiment, and actionable insights in 7 minutes vs 2 hours manual research.
Use when: "What are people saying about X?", "Current trends in Y", "Market research", "Community sentiment"
Search and analyze Reddit content using semantic AI search. Find user pain points, discover niche markets, validate business ideas with real user feedback.
Use when: "Search Reddit for...", "What does Reddit think about?", "Find pain points", "Validate this idea"
Fetch YouTube video transcripts, generate structured summaries with key insights and metadata. Supports full transcript delivery.
Use when: "Summarize this YouTube video", "Get transcript from...", "Key takeaways from this video"
Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist for ChatGPT/Perplexity/Claude search.
Use when: "Optimize my LinkedIn", "Rewrite my about section", "LinkedIn profile help", "AI search visibility"
→ linkedin-profile-optimizer/SKILL.md
Quick conversion audit for any homepage or landing page. Get actionable feedback in minutes.
Use when: "Review my homepage", "Why isn't my page converting?", "Audit my landing page"
Build personalized cold outreach sequences for LinkedIn and email. Research, connection requests, follow-ups, and conversion.
Use when: "Cold outreach", "LinkedIn messages", "Prospecting sequence", "Sales emails"
→ cold-outreach-sequence/SKILL.md
Turn client wins into formatted case studies for proposals, social proof, and sales conversations.
Use when: "Write a case study", "Document results", "Client success story", "Build social proof"
Systematically gather and format client testimonials for social proof.
Use when: "Get testimonials", "Social proof", "Client quotes", "Build credibility"
→ testimonial-collector/SKILL.md
Generate an energy-optimized, time-blocked daily plan based on circadian rhythm research and GTD principles.
Use when: "Plan my day", "Time block today", "What should I work on?", "Daily schedule"
Industry-adaptive B2B newsletter creation with stage, role, and geography-aware workflows.
Use when: "Create a newsletter", "Curate content for newsletter", "B2B newsletter", "Weekly digest"
→ newsletter-creation-curation/SKILL.md
Deep work execution mode. When you have a clear task and need to execute without distraction.
Use when: "Go mode", "Execute this", "Let's build", "Ship it"
git clone https://github.com/BrianRWagner/ai-marketing-claude-code-skills.git
cd ai-marketing-claude-code-skills
bash scripts/install.sh
Auto-detects Claude Code, OpenClaw, Cursor, and Windsurf. Walks you through the rest.
Flags:
bash scripts/install.sh --all # install to every detected platform
bash scripts/install.sh --platform=cursor # specific platform only
bash scripts/install.sh --include-pro # include pro/ skills (if purchased)
bash scripts/install.sh --dry-run # preview without writing files
| Platform | Install Location | File Used | Notes |
|---|---|---|---|
| Claude Code | ~/.claude/skills/ | SKILL.md | Full detail, all phases |
| OpenClaw | ~/.openclaw/skills/ | SKILL-OC.md ¹ | Token-efficient edition |
| Cursor | .cursor/rules/ (project) | SKILL.md → .mdc | Converted with rule frontmatter |
| Windsurf | .windsurf/rules/ (project) | SKILL.md → .md | Converted with rule frontmatter |
| Generic | ./ai-marketing-skills/ | SKILL.md | Plain copy, any tool |
¹ Dual-file system: Each skill ships two versions —
SKILL.md(Claude Code, verbose, all phases) andSKILL-OC.md(OpenClaw, condensed, ~200 lines, token-efficient). The installer automatically routes the right file to the right platform. IfSKILL-OC.mdisn't present yet for a skill, it falls back toSKILL.md.
bash scripts/list-skills.sh
bash scripts/convert.sh --platform=cursor --output-dir=./.cursor/rules
bash scripts/convert.sh --all # convert for all platforms into ./converted/
| Platform | Status | Notes |
|---|---|---|
| Claude Code | ✅ Native | Primary target |
| OpenClaw | ✅ Compatible | Works as-is, optimized version available |
| GitHub Copilot | ✅ Compatible | Via .github/skills |
| Cursor | ✅ Compatible | Via rules/context |
| ChatGPT | ⚠️ Manual | Paste SKILL.md content |
| Claude.ai | ⚠️ Manual | Paste SKILL.md content |
Full Claude Code editions with structured reasoning phases, self-critique loops, and output precision.
| Skill | Price | Link |
|---|---|---|
| AI Marketing Bundle (all 7) | $49 | Buy → |
| AI Discoverability Audit v2 | $19 | Buy → |
| Founder Intelligence | $15 | Buy → |
| Competitor Intel Brief | $12 | Buy → |
| Morning Brief System | $14 | Buy → |
| Brand Voice Extractor | $9 | Buy → |
| AI Employee Onboarding | $9 | Buy → |
| Brand Positioning Audit | $9 | Buy → |
Created by Brian Wagner — AI Marketing Architect
15+ years building marketing systems for Fortune 500s and startups. Now packaging that expertise for the AI era.
Found an issue? Have an improvement?
All contributions welcome. Let's make these skills better together.
MIT — Use freely. Attribution appreciated.
Marketing frameworks that Claude Code actually executes. 🔱
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